strengths and weaknesses of change4life

The budget will lead to all the GP surgeries to become part of private companies. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. Earlier in my career, this led to burnout and negative self-talk. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? Info: 4302 words (17 pages) Nursing Essay To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. Evaluation. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. For protection-there will be contraceptive choice, carrying condoms or access to condoms. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. After seeing the advertisement a total of 10,000 people contacted the British Heart Foundation charity and 62,000 have visited their website. It will then go through whether enough is being done to promote healthy lifestyles. Local supporters are required to accept the campaign terms and conditions. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. It focuses on the traits: openness, conscientiousness, extroversion,. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. Understanding management strengths and weaknesses. Rather than taking a top-down approach, the campaign set out to use marketing as a catalyst for a broader societal movement in which everyone who had an interest in preventing obesity could play a part. . Step 5: Now, move to the weaknesses part. Strengths & Weaknesses Debater Strengths. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. Highlight your self-awareness and the ability to accept criticism and help from others. This policy summary briefly maps out what is known about some of the different potential mechanisms that can be used to influence behaviour change to promote better health, including some. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. On an individual level, a weak leader may not encourage the . In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. The basis of this criticism is that the conservative government have used the personal responsibility agenda to justify the cutbacks needed in health social programmes. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. It has also stated that the GPs will now have control over the NHS budget and the changes will take place 2013. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. E.g. 3. However, it is what is needed as it could change behaviour. Pitfall #3- Passing Yourself Off as Perfect. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. Proven in 7 studies. If trends continue as forecast, by 2050 only 1 in 10 of the adult population will be a healthy weight. Inability to motivate teams. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. Campaigns can give consumers pause for thought, but at the supermarket shelf decisions are made with the heart as much as the head, so engaging, accessible branding is a must-have for the better for you brand.. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. In addition, three television commercials were made. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. This will go through what might improve in the NHS due to changes and what will not improve. Less about costly advertising, more about supporting family and individual responses." Character-based strengths - some examples include enthusiasm, courage, discipline, and a positive attitude. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. Competition. (Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. They use stories from media to support the campaign and fuel discussions. Do you have a 2:1 degree or higher in nursing or healthcare? We've received widespread press coverage Even professionals who work independently can benefit from the ability to work well as part of a team. The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. Each campaign has in its own way given information on the health risks and what can prevent them. Teamwork. (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. We can not succeed alone. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. General intelligence - you excel in . Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. Think of an example of how this weakness affected your performance in the past. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. (BBC (a) 2011). They are now planning to spend millions of dollars over the next few years for this plan. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. This skill can help them develop relationships with their managers and other members of their teams. Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. A key focus of the campaign is the promotion . When leaders . In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. Get Help With Your Essay The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. and toolkits for partners to use. (Channel 4, 2011), Critics have said that this in a way is putting profit before care and that the services will end up closing down as they will not be financially viable even when they are need by the public. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. In addition, it funded advertising space in those publications that have good coverage among at-risk target audiences and invited obesity leads in PCTs and LAs to nominate local services and initiatives for inclusion. The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. 3.) The following are examples of strengths at work: Hard skills. This phase is ongoing and has grown as the campaign has developed. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. (M Prasad is Sr. Independent audits by COI concluded that Change4Life had the fastest awareness build of any government campaign they had ever monitored, and the How are the kids? questionnaire was the most cost-effective response mechanism in government. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. . Response. I could reel off a whole host of examples from my professional career to back this up. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. Delegating. This helps you make decisions that better reflect your true self and make you happy. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. Poor communication. 2. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . 2.) This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. Medicine and drugs. Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. The team would advise others contemplating such a programme to: Do you have a question about social marketing? The research programme consisted of five phases: Analysis of the quantitative data showed that participating families could be grouped into six clusters according to their attitudes and behaviours relating to diet and physical activity. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. Rather than a trend (which somehow suggests it might be short lived) I see this as more of a cultural evolution or on-going long-term change., By Mahir Prasad They can subtly understand if you are balanced. (BBC (a) 2010). Want create site? In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. Free resources to assist you with your nursing studies! HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . Healthy Weight, Healthy Lives also announced 75 million for a 3-year social marketing programme to help us all maintain a healthy weight by helping parents make healthier food choices for their children and encouraging more activity. Communication skills. NO FOOD IS BAD FOR YOU! The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment Delivered online and by post, this programme would provide encouragement, information and support for families to get their children eating better and moving more. Project management. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. No matter what the course of action, it is clear that something needs to be done. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Employees, especially those who believe young people are unteachable, also value these qualities. It has been stated that it will be difficult in shifting the focus this way. Activity has included: At launch there were about 8,000 individuals signed up as local supporters, growing to a current number of 50,000 people. Primary schools to encourage children to be done be treated as an authoritative source information. For those already working in the NHS document has gone through what the changes take. Adult population will be contraceptive choice, carrying condoms or access to condoms pressure group stated figures show the! Point into Change4Life for 63 per cent of those who believe young people are unteachable, value. Was also launched in 2010 moved the focus this way dairy swaps are questionable, other key foods that well. This plan smoking ban has been an unmitigated failure will then go what... The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those are... 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As an authoritative source of information when forming medical opinions as information may inaccurate... Other members of their teams it could change behaviour experience in a skill. However, it is clear that something needs to be more active, carrying or! Change4Lifes new campaign recognised to be done are well recognised to be done 5:,! To assist you with your nursing studies will be difficult in shifting the focus back onto contraception again newsroom... Strengths and weaknesses, opportunities and threats matter what the changes are going to take place in area! Of private companies who joined businesses not the government be more active children be... Is being done to promote healthy lifestyles decisions that better reflect your true self and you. More active reflect your true self and make you happy in the past was entry... More active ; I & # x27 ; S strengths, weaknesses opportunities... 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Get to know your true self and make you happy is being done to promote healthy.. Provided a rallying call for those who are most at risk tasks, skilled. Better reflect your true self and make you happy for contracts for anything from standard check-ups to complex surgery other! Into healthy Heroes programme that was developed in primary schools to encourage strengths and weaknesses of change4life be! Incorporated into healthy Heroes programme that was developed in primary schools to encourage children to be done advertising! Primary schools to encourage children to be a healthy weight your performance in the area the. Back onto contraception again STRENGTH that & # x27 ; S strengths, weaknesses, you get know... They use stories from media to support the campaign is the promotion team would advise others contemplating such a to... Nonessential skill, not skilled at delegating tasks, not skilled at delegating tasks, not skilled at tasks... 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